Communication Touchpoints

Communication Touchpoints

Is the creative understood? Is the message clearly decoded? Is there a compelling creative idea? These are some of the questions we answer when exploring communications - from advertising to packaging to new media.

Trendspotting

Trendspotting

Part art, part science — trendspotting remains a key tool for all forward-thinking marketers. Knowing tomorrow’s trends today provides an invaluable perspective.

New Product Development

New Product Development

Which concepts have breakthrough potential? Which ideas simply do not resonate? Firefly offers the proven skills to identify the elusive “big ideas.”

Shopper Marketing

Shopper Marketing

In the battle for in-store hearts and minds, understanding the complex shopper mindset is key to building brand awareness, consideration, trial and repeat purchase.

Clients rely on Firefly to mine consumer and B2B insights and apply them across a broad range of areas:

Brand Equity and Positioning

Brand Equity and Positioning

Understanding a brand's emotional and functional pillars is a vital starting point to identify product and communications opportunities.

Category and Target Exploration

Category and Target Exploration

Finding categories that provide real growth opportunities within your brand portfolio is key – as is understanding exactly how to identify and leverage new target markets.

Cultural Strategy

Cultural Strategy

Reaching a broader general market has become increasingly more important to marketers. Ethnic segments are critical because of their size and economic power as well as their influence on mainstream trends and culture. It’s necessary for brands to think about how they approach ethnic segments and reach the new general market.

Learn more

Channel Optimization

Channel Optimization

In a fragmented, ever-changing, media-driven marketplace, assessing optimum media channels can have a profound impact on communications effectiveness.

Segmentation

Segmentation

Brand success hinges on marketing the right message, the right product, to the right segment. This often requires a more one-to-one customer-brand relationship.

Creative Development

Creative Development

Developing big ideas before executing them leads to meaningfully different brand communications and winning campaigns.