Is the creative understood? Is the message clearly decoded? Is there a compelling creative idea? These are some of the questions we answer when exploring communications - from advertising to packaging to new media.
Part art, part science — trendspotting remains a key tool for all forward-thinking marketers. Knowing tomorrow’s trends today provides an invaluable perspective.
Which concepts have breakthrough potential? Which ideas simply do not resonate? Firefly offers the proven skills to identify the elusive “big ideas.”
In the battle for in-store hearts and minds, understanding the complex shopper mindset is key to building brand awareness, consideration, trial and repeat purchase.
Clients rely on Firefly to mine consumer and B2B insights and apply them across a broad range of areas:
Understanding a brand's emotional and functional pillars is a vital starting point to identify product and communications opportunities.
Finding categories that provide real growth opportunities within your brand portfolio is key – as is understanding exactly how to identify and leverage new target markets.
Reaching a broader general market has become increasingly more important to marketers. Ethnic segments are critical because of their size and economic power as well as their influence on mainstream trends and culture. It’s necessary for brands to think about how they approach ethnic segments and reach the new general market.
In a fragmented, ever-changing, media-driven marketplace, assessing optimum media channels can have a profound impact on communications effectiveness.
Brand success hinges on marketing the right message, the right product, to the right segment. This often requires a more one-to-one customer-brand relationship.
Developing big ideas before executing them leads to meaningfully different brand communications and winning campaigns.