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Consumer Theater

Along with Second City, we have pioneered a new form of research that:

  • Uses empathy, humor and the power of improvisation to uncover deeper insights more quickly for idea creation and development
  • Is a highly engaging experience that includes client and agency stakeholders, creative consumers, a strategic Firefly moderator and improvisational actors from The Second City
  • Can be employed very early in the creative development process– after brand positioning is established
  • Is a proprietary Firefly and Second City methodology

Click here to contact Firefly North America for more information