Pre-Link

  • Introduces Millward Brown’s LINK™ copy-testing framework early in the creative process
  • Determines if a creative idea is compelling and on strategy, therefore worth pursuing and testing with LINK
  • Provides early evaluative and diagnostic understanding of the potential success of the creative
  • Allows us to identify optimization opportunities in preparation for LINK
  • Improves the likelihood of advertising campaign success

Click here to download PDF or contact your nearest Firefly office.