Account Director, Australia
Jelena began her progressive career working at innovative Australian and European advertising agencies. She held both influential and formative roles for a number of years at leading agencies such as JWT, DDB and George Patterson Y&R. Upon recognizing her enjoyment of brand equity management and her talent for strategic planning, Jelena took a leap of faith towards qualitative research. She landed on her feet with a role at Firefly Millward Brown and now handles some of the world’s largest brands.
Jelena has a BA with honors in history and Sociology from the University of Warwick, English and a Diploma in Marketing.
- Clients Jelena has worked with: Kellogg, Unilever, Colgate Palmolive, Cadbury, SC Johnson and ToysRUs, as well as a host of Australian brands such as Katies and Solahart
- Joined Firefly in 2010
- Speaks Serbian with a distinct Northern English accent
- Has a hidden talent for playing the Accordion and Serbian folk dancing