Abdullah Tahir Chowdhury

Account Manager, Bangladesh

Abdullah is a passionate qualitative researcher who has worked across regions and met with all types of consumers with diverse ideas and opinions. He has become an expert of human decision-making processes and archetypes and bases a number of brand strategies on these archetypes.

Abdullah has worked with most qualitative research clients in the Bangladesh office—managing projects ranging from ethnography and psychographic profiling, to brand equity and brand architecture. His experience spans across several industries, including FMCG, Durables, Telecom, Public Diplomacy and Advisory

Before joining Firefly, Abdullah led the Qualitative team of Nielsen in Bangladesh and prior to that he worked at Quantum Consumers Solution.

Abdullah has a degree in Business Administration from BRAC University.

Quick Facts:

  • Clients Abdullah has worked with: Unilever, Nestlé, Marico, KFC, BAT, GSK, Grameen Phone, Robi Axiata, Johnson & Johnson etc.
  • Joined Firefly in 2013.
  • Is father to a lovely baby girl
  • He is an avid mountaineer and cross-country cyclist. Occasionally, he undertakes adventures in remote places—such as, the tribal lands in Chittagong Hill Tracts at the Bangladesh-Myanmar border. He loves understanding their culture & society.
  • Is a founder of a community lead organization that promotes environmental awareness through knowledge sharing and outdoor activities.