Group Account Director, India
Arnab's has a strong business with excellent analytical skills. With over 8 years of experience, his knack for taking on fresh approaches to understand the critical drivers and trends in multiple markets is among his many skills.
Arnab adeptly evaluates and designs innovative strategies to create brand awareness and accomplish brand objectives for clients in multiple verticals, including, FMCG, Automobile, Tobacco and Alcobev. His research experience includes many exploratory studies, U&A, Concept, Product & Packaging Testing, Communication Development & Evaluation and Consumer Psychographics.
Prior to joining Firefly, Arnab held leadership roles in some notable research and consulting companies. He also co-authored the paper, “Open New Doors,” and presented it as one of the top 20 finalists at the 22nd Annual Research Seminar, MRSI in 2012. He has received several awards for his contributions on projects and for demonstrating value in pursuit of the companies vision and core purpose.
Arnab holds an MBA in Marketing from IISWBM, Kolkata and a Bachelors in Engineering from Asansol Engineering College, India.
- Clients Arnab has worked with: United Spirits, United Breweries, P&G, TVS Motors, Renault, Mahindra & Mahindra, ITC Foods, Tata Tea, SAB Miller, CavinKare, Malayala Manorama, Bunge, 3M, Muthoot FinCorp, VST Industries, Flipkart, Uninor, Onida, Hanes, KidZee, Godrej Housing and others.
- Joined Firefly in 2013
- Arnab is a gourmet epicurean to the core. He loves exploring new cuisines and spends a lot of time doing so when he travels.
- He finds absolute delight in spending his free time catching up with a favorite movie or book from his personal collection, which he is gleefully proud of! He is fond of his movie critiquing skills, and often thinks of this as his alternative career!