Account Director, Shanghai
Caroline is passionate about understanding consumer behavior and has conducted studies across a diverse range of categories using many methodologies. She is well-versed in all aspects of market research, working on the quantitative side at Millward Brown prior to focusing on qualitative research at Firefly. An expert in the Asia-Pacific region, Caroline has moderated groups in China, Hong Kong, Taiwan, Malaysia and Singapore, speaking with people from all walks of life, from consumers to physicians. She is highly experienced in exploratory research, advertising evaluation, brand development, and concept and product evaluation.
Caroline holds a Bachelor’s degree in Public Relations with a minor in Advertising and Marketing from University of Canberra in Australia.
- Clients Caroline has worked with: Abbott, Coca-Cola, J&J, GlaxoSmithKline
- Joined Firefly in 2008
- A typical Sagittarian - extroverted, optimistic, freedom-loving
- Fluent in English, Mandarin, Cantonese, and is learning Spanish
- Madly in love with fashion and everything that looks beautiful (even if it’s not practical!)