Catherine Chen

Associate Account Director, Shanghai

With over five years of experience in qualitative research, Catherine truly enjoys exploring consumers’ thoughts, habits, and needs. She prides herself on being approachable and empathetic, qualities that make it easier for people to open up to her, even about sensitive subjects. Catherine is comfortable using a variety of methodologies, including focus groups, in-depth interviews, and ethnographic studies.

Catherine holds a bachelor’s degree in Sociology from Renmin University in Beijing.

Quick Facts:

  • Clients Catherine has worked with: Philips, Kellogg’s, Wyeth, Kohler, Huggies, President, Goodyear, Sprite, and HSBC
  • Enjoys traveling to new places and eating new foods
  • Loves animals