Catherine Qiu

Account Director, Beijing

Catherine Qiu, Account Director, in Firefly Millward Brown’s Beijing, China office has 12 years of market research experience. She developed her expertise in team-oriented roles within marketing research companies and in management roles in on the client side, arming her with a versatile and valued perspective.

Catherine has conducted qualitative research in various consumer segments such as food and beverage, finance, automotive, makeup and skincare and telecommunication. She’s worked with brands and clients including BMW, Volkswagen, CMB, Beijing Bank, Bayer, GSK, Intel, Lenovo and Samsung.

She’s also familiar and comfortable in the space of business-to-business qualitative research. Within the segments mentioned above, Catherine has conducted research in the areas of: Idea generation and evaluation for new product ideas and advertising, creative development, exploratory research to understand consumer needs and market gaps, concept and product tests, and advertising pre and post-tests.

Quick facts:

  • Open-minded and enthusiastic, she’ll dive whole-heartedly into an activity that pushes boundaries and includes an element of nature – activities like scuba diving, yoga, hiking and running top her list.
  • Catherine earned her Master of World Economics from Renmin University of China and she happily reports that she applies this learning to qualitative research projects daily.
  • She previously worked for companies including Lenovo, Ipsos (Synovate), Nielsen and CCID before joining Firefly Millward Brown’s Beijing office in November 2015.