Helen Yu

Project Management Manager, China

Helen has a rich background in the market research industry having spent over ten years working on recruitment, on-site fieldwork control, agency management and budget. With her detail-oriented nature and strategic thinking, Helen supervises a wide range of projects from focus groups and in-depth interviews to more complex studies involving shop-a-longs and ethnographies. Prior to working at Firefly, Helen spent eight years with Oracle Added Value, where she managed the qualitative research department for the China region.

Quick Facts:

  • Joined Firefly in 2010