Head of Firefly, Shanghai
With over ten years of experience in the industry, Jennifer has led a wide-ranging variety of strategic projects. Her understanding of both Chinese and Western cultures informs her research at global and local levels. A natural extrovert, she brings her passion, forthrightness and creativity to every project. Jennifer understands the importance of building a strong research team to deliver optimal insights about consumers and competitors to her clients.
Jennifer holds a bachelor’s degree in Business Administration from the Chinese University of Hong Kong and a MBA from the Bradford University School of Management in the United Kingdom.
- Clients Jennifer has worked with include: Unilever, HSBC, McDonald’s, Fonterra, and PepsiCo
- Is interested in astrology and cookery
- Fluent in English, Mandarin and Cantonese
- Favorite quote is “Know the way, go the way, show the way.”