Lara Yao

Account Director, Shanghai

Lara is a good talker and—more importantly—a great listener. She has been using her versatility and curiosity to bring the best out of people during research since 2007. Knowledgeable in both quantitative and qualitative methodologies, Lara currently focuses on qualitative studies of consumer behavior, attitudes, and decision-making. Her can-do mindset and attention to detail make her a valuable contributor to even the most challenging of research projects.

Lara holds a dual honors bachelor’s degree in Business Administration and Economics from Keele University, and a master’s Economics from the University of Warwick.

Quick Facts:

  • Clients Lara has worked with include: Unilever, Philips, Johnson & Johnson, McDonald’s, Bausch + Lomb, Campbell, and Uni-President
  • Believes life is a game, full of fresh moves and continuous entertainment
  • Motto is “A rolling stone gathers no moss”