Associate Account Director, Shanghai
Lay started her career in market research three years ago and has been dedicated to qualitative research ever since. Her expertise is conducting focus groups, in-depth interviews, and in-home and in-store visits. She has worked across the FMCG, food and beverage, insurance, cosmetics, and apparel industries.
Lay holds a dual Bachelor's degree in Economic Sociology and Financial Statistics from Shanghai University of Finance and Economics.
- Clients Lay has worked with: Unilever, Nivea, Pernod Ricard, Allianz, PepsiCo, Yum, Dumex, Nanfu, Semir, BiC, Ariston Thermo Group, Kohler Kitchen and P&G
- Joined Firefly in 2010
- Always optimistic, Lay likes traveling and making friends
- Enjoys cooking, but wants to improve her skills!