Lay Cao

Associate Account Director, Shanghai

Lay started her career in market research three years ago and has been dedicated to qualitative research ever since. Her expertise is conducting focus groups, in-depth interviews, and in-home and in-store visits. She has worked across the FMCG, food and beverage, insurance, cosmetics, and apparel industries.

Lay holds a dual Bachelor's degree in Economic Sociology and Financial Statistics from Shanghai University of Finance and Economics.

Quick Facts:

  • Clients Lay has worked with: Unilever, Nivea, Pernod Ricard, Allianz, PepsiCo, Yum, Dumex, Nanfu, Semir, BiC, Ariston Thermo Group, Kohler Kitchen and P&G
  • Joined Firefly in 2010
  • Always optimistic, Lay likes traveling and making friends
  • Enjoys cooking, but wants to improve her skills!