Lily Jia

Project Management Manager, Beijing

Lily completed her B.A in World Economy from the Branch of Chinese People’s University, Beijing China. She has over 15 years of rich and diverse qualitative Field work & Project Management experience.

She is a qualitative operation generalist having worked across a gamut of industries such as: automobiles (brands, products and customer relationship), FMCG (personal care and skincare, home and household products, food and beverages), lifestyle and leisure (travelling, hotels, and lifestyle brands), media (magazines, multi-media channels and AD agency), technology and consumer electronics (mobile phone, home appliances). Needless to add that over these 15 years she has gained exposure to most qualitative research methodologies.

Prior to joining Millward Brown Firefly in July 2012, Lily has worked at Synovate & Ipsos as the Senior China Manager – Qualitative.    
Curious, straightforward, and easygoing is how she describes herself. When not at work, she enjoys the simple pleasures of life.

Quick Facts:

  • Lily likes eating and experimenting with food.
  • She loves her snooze time.
  • When not sleeping or tantalizing her taste buds, you will catch her reading or watching movies.
  • She also loves travelling and has a list of places she would like to visit.