Account Director, Beijing
Maple’s thorough analysis and creative thinking skills help her reveal insightful and actionable findings for her clients. Her broad world view, comprehensive understanding of client needs, and her pleasant, accommodating personality have all helped her to succeed in qualitative research. Maple has conducted over 400 focus groups, and 150 in-depth interviews and immersion studies. She is particularly skilled working with youth and developing trends, but has worked in a variety of categories including FMCG, medicine, telecom, real estate and dairy products.
- Clients Maple has worked with include: LG, BAT, Unilever, GlaxoSmithKline, Johnson & Johnson, Cadbury, Mengniu, China Vanke Co.
- Joined Firefly in 2006