Nicole Wang

Senior Research Executive, Beijing

Nicole Wang, Senior Research Executive in Firefly Millward Brown’s Beijing, China office, brings a background of marketing communications and campaign experience to her senior role. This experience, gained while at Utop and Aimer for several years, shaped her solid, practical skills in market understanding and branding strategy.

Agile and knowledgeable in diverse in categories including auto, internet, fast moving consumer goods and apparel based on exposure to top clients and brands like Tesla, Intel and Arla, Nicole is an asset on any team. Her natural tendency to be proactive often results in innovation and efficiencies for processes and outcomes.

She leads and participates on Firefly teams tackling qualitative research in multiple areas like campaign message development, campaign effectiveness evaluation, consumer insight and market opportunity exploration. Her highly logical thinking, analytical skills and practical marketing experience all equate to insightful, constructive recommendations for clients.

Quick facts:

  • Friends, family, co-workers and clients describe Nicole as warm, sympathetic and collaborative – traits which all contribute to an uncanny ability to have an open conversation with anyone.
  • When free time presents itself, Nicole seizes the moment by exploring the unknown, traveling to new destinations and partaking in sports.
  • Nicole earned her Master of Science with a Major in Management from The University of Leeds, UK.