Raphael Zhang

Associate Account Director, Shanghai

Raphael Zhang, Account Manager with Firefly Millward Brown, is a well-rounded researcher with experience in qualitative research in two international agencies. He believes that fresh thinking and fresh approaches are the best ways to solve challenges for brands and for life.

His perspective is rooted in his prior roles as a social listening practitioner with IWOM and business-focused training while at Mondelez International that allowed him to understand client’s view. Rich previous research experience with clients including Unilever and Fonterra have benefited from his unique skill set and approach.

As an account manager, he’s tenacious, dependable and detailed. Pair these with his sensitive observant skills and you have a valuable team player that delivers a balance of reasoning and logic with new ideas. He draws out the practical side based on his education from Shanghai International Studies University where he received his Bachelor of Law degree. For inspiration, he keeps up-to-date in cutting-edge research methodologies involving ethnography, communities and multimedia design output.

Quick Facts:

  • Raphael seeks avenues like reading, watching movies, travelling and daydreaming as a path to experiencing how others live
  • His motto is to live life to the fullest with no regrets. We only live once!
  • When he is out of office, you can often catch him reading a book on kindle at a coffee joint or listening to the latest music of his very own collection.