Yani Yu

Account Manager, Beijing

Yani is a creative thinker, experienced in a wide range of qualitative tools and methodologies. She shines when she is analyzing research, particularly about new product development and design. Yani has worked with international and local Chinese brands, and is skilled at identifying and understanding consumer trends.

Yani holds a Master’s degree from Birmingham Institute of Art and Design, UK.

Quick Facts:

  • Clients Yani has worked with: Intel, BMW, GSK, Samsung, Lenovo and Sina
  • Enjoys travel, cooking
  • Loves art and design and visiting museums