Simon Chung

Associate Account Director, Hong Kong

Simon has more than nine years of experience in qualitative market research. He is known for his curiosity, good humor, and passion. He has worked closely with clients in the FMCG, alcohol, luxury, electronics, technology, airline and banking/finance industries in order to better understand consumers and provide strategic business insights. With a focus in the Asia-Pacific region, Simon is adept at conducting concept and advertising tests and exploratory, motivational, lifestyle, and segmentation studies.

Simon holds a degree in Social Sciences from the University of Hong Kong.

Quick facts:

  • Clients Simon has worked with include : Carlsberg, Ferrero, NestlĂ©, Sony, Citibank, Pernod Ricard, LVMH and Cathay Pacific
  • Joined Firefly in 2011
  • Loves photography and buying cameras and lenses
  • Enjoys talking with technology geeks and drinkers (coffee and alcoholic beverages)
  • Fluent in English, Cantonese, and passing Mandarin