Hari Mekoth

Research Associate, India

Hari Mekoth, Research Associate in Firefly Millward Brown’s Bangalore, India, office, credits a childhood fascination with automobiles as his introduction to the correlation between business and behavior. By studying the business landscape and fluctuations in the auto sector, Hari’s desire to understand how consumers think and behave was ignited.

Drawn to Firefly and all of a client’s working, mobile parts, Hari thrives to view things in motion. He believes that no business can be successful without gaining an in-depth understanding of the consumer, or the “spark” for the moving parts.

Based on his experience as a post-graduate program in management holder from Goa Institute of Management, he defined a career path in qualitative research and focused on the areas of brand management and market research. Currently he’s test-driving his theories and applying expertise for clients Lenovo and Nissan.

Quick Facts

  • Hari likes his travel and transportation fast-paced and exciting in the spirit of always keeping things interesting and challenging.
  • He might fall into an average achiever’s description of an overachiever as Hari dreams of riding his bike through the 28 states of India in 28 days.
  • From tangible auto parts to unfolding plots in fiction and the prompting of philosophy, Hari enjoys all moving parts