Account Manager, India
Jeevika Kapadia, Account Manager with Firefly Millward Brown in Delhi, India, wants the consumer voice to be heard. Through absorbing herself in the qualitative research field, she believes she’s uniquely positioned to closely connect with consumers and draw out that voice.
Jeevika likes to push the creative edge and does so with a grounded view of market dynamics, clear understanding of consumer behavior and working knowledge of categories, tools and techniques. Previous clients like GSK, PepsiCo, Airtel and P&G and across categories from personal care, apparel, and retail to food and beverage and auto, benefited from her insight in a management role.
With attention to detail and swift and skilled discernment for client interests, Jeevika forms consistent and solid relationships with clients. She prides herself on managing the top-level picture and progress of research for a client as well as the day-to-day tactical details that critically impact a project’s success.
- When she’s not diligently managing client accounts, she has an spontaneous side that lives to take impromptu road trips and loves to be surprised through exploring the live music scene
- An avid movie buff with an alternate taste, she enjoys all films -- horror, war-fare, thrillers and comedy included
- Jeevika holds dual bachelor’s degrees in commerce and commercial arts, a diploma in photography and a post-graduate degree in sociology.