Project Management Executive, India
Pramod Pandey is a project management executive with Firefly MB who began his career as a freelance interviewer in the market research industry. He has an in-depth understanding of the dynamics involved in a range of qualitative research from large-scale census studies with data-oriented feedback to opinion polls that capture emotion-driven responses and behavior.
Pramod has a knack for discerning the best research approach for studies, drawing on his past experience with brands including L'Oreal, NSE, Raymonds, Sanofi, Shaadi.com, Tata Motors, Unilever and Mattel. He has the ability to see the broader context of all variables involved from the study objective and the methodology to the culture of respondents and the skill sets of the team carrying out the study.
As a key member of the Firefly MB team, he’s a logistics fanatic who coordinates research projects by managing critical details and timelines while supporting the servicing team through constant communication and effective decision-making. In tune with all of the nuances in any given study, he excels at finding hidden patterns and rich narratives sought-after by clients.
- His passport reflects his interest in travel and exploration of different cultures
- Pramod is a movie buff who has a keen interest in Bollywood films
- He holds a bachelor of arts degree from Purvanchal University U.P.