Group Account Director, India
Shalini has over 13 years of research experience, and has developed a keen interest in Semiotics Research, Ethnography and Kids Research.
She uses both strategic & tactical approaches to address business issues in various categories (e.g., Foods, Automotive, Consumer Durables, Home & Personal Care, Media, Tobacco and Banking & Insurance). Some of her work has included the following types of studies: Usage & Attitude, Communication Testing & Development, Packaging, specialized areas like Ethnography, Consumer Psychographics / Archetypes, Equity Techniques, NPD, etc.
Shalini holds a postgraduate degree in Management from Jaipuria Institute of Management, Lucknow.
- Clients Shalini has worked with: ITC Foods, TVS Motors, Nissan, British American Tobacco (BAT), Lenovo, Godrej Industries, Whirlpool, Tata Tea, Reckitt Benckiser and Malayala Manorama Group.
- Joined Firefly in 2013
- Loves to travel and explore new places
- She has an active interest in Photography and loves to stay in touch with Technology