Account Manager, India
Equipped with a Master’s degree in Communication Management from Symbiosis International University, Shazia started out as an Account Executive in advertising in 2009, but soon discovered her passion for qualitative research. After her entry she was armed with studies that required consumer segmentation, NPD, Concept/Communication/Product Testing, and learnt the language of research soon.
Over 3 and a half years, Shazia has worked on projects in the Consumer Durables, Retail, Alcohol, Automotive, Rural and service categories for clients in Delhi, Mumbai and Chennai.
At Firefly, she is working on using new methods – online tools Ideablog facebook groups, and Zoom.
Shazia has a Master’s degree in Communication Management from Symbiosis Institute of Media & Communication.
- Shazia’s clients include some of the world’s best-known brands like Samsung, Pernod Ricard, GSK, Nestle, Pepsico, Ford
- Shazia can have endless pseudo conversations with herself and her friends