Senior Research Executive, India
Suchandra Chatterjee, Senior Research Executive with Firefly Millward Brown in India, has nearly five years of experience in qualitative and quantitative research. Suchandra enjoys the challenge of integrating qualitative and quantitative data gathering. She believes it can improve the evaluation by ensuring that the limitations of one type of data are balanced by the strengths of another. She also has a knack for anticipating how they can support each other, which streamlines the process and provides innovative insights.
Suchandra’s past work in market sectors like consumer packaged goods, food and beverage, automobile, telecom and technology, informs her work with Firefly clients today. With a bachelor’s degree in microbiology from St. Xavier’s College, Kolkata, and a post-graduate diploma in management from Welingkar Institute of Management, Suchandra brings unique skill sets to her role. From a fascination with science and composition to the efficiency and order inherent in management, Suchandra continues to seek the integration of her two passions.
- Suchandra has avid interest in popular science and science fiction and likes that it keeps her active imagination at work
- In her spare time, she likes watching Indie movies and keeps a running list of her favorites