Tiara Aprilita Subandrio

Research Associate, Indonesia

Tiara Aprilita Subandrio, Research Associate with Firefly Millward Brown in Indonesia, comes to Firefly with a background and key experience in communications, media relations and social media engagement, specifically in the travel industry. Upon graduating from the University of Indonesia with a major in communication studies and concentration in public relations, she worked for Garuda Indonesia in Bangkok, Thailand, the number one commercial airline in Indonesia.

While at Garuda, Tiara conducted market research and analysis of the most traveled destinations and airlines used by the people in Thailand and managed the Garuda Frequent Flyer (GFF) and its Facebook page. She then went on to Kennedy, Voice and Berliner, a public relations agency, where she gained understanding of events and determining news and media relevancy.

With this exposure to research, communications, media relations and engagement across top clients and brands like Unilever, Frisian Flag, Nestle and Phillip Morris, Indonesia, she was ready to join the Firefly team. At Firefly, Tiara has honed in on qualitative research in the areas of communication touchpoints, category and target exploration and creative development. She’s notably self-motivated and a resilient team player who carries herself with an open-mind and values a hands-on approach in her projects.

Quick facts:

  • Tiara thrives when traveling to new places, experiencing the culture and communicating with people from a range of different backgrounds
  • She seeks out activities that pump up her adrenaline and there’s nothing like river rafting and bungee jumping to put that into effect
  • Outgoing and adventurous, you won’t find her shying away from singing, dancing nor anything active or outdoors