Hellen Tan

Senior Research Executive, Malaysia

Hellen has worked in market research and consulting since 2008, and brings to her work a strong knowledge and understanding of the Malaysia and APAC market. Her resume includes stints at Frost & Sullivan and GFK Agriculture and is skilled in both qualitative and quantitative research. She has led research projects in a wide range of industries including FMCG, automotive, banking, telecommunications and personal care products. Her specialties include brand tracking, sales force effectiveness, potential market assessment, end-user studies and consumer studies.

Hellen holds her bachelor of science in Biology from the University of Science in Malaysia.

Quick Facts

  • Top clients/brands she has worked with include: F&N, Unilever, Carlsberg
  • She loves to travel especially to tropical islands, because she loves to enjoy warm sea breezes, sunshine, beaches and snorkeling
  • Hellen is fluent in English, Bahasa Malaysia, Mandarin and speaks both Hokkien and Cantonese dialects
  • Thanks to her friendliness, she has a large network of friends within her community