Anna Koshcheeva

Account Director, Singapore

Hailing from Europe, Anna joined Firefly Singapore with over 5 years of qualitative and quantitative market research experience.  Her clients benefits from her expertise in brand strategy development in emerging markets and her knack for cultural sensitivity.  Anna is well-versed in various research techniques and utilizes them in ethnography, brand audit and communication projects across a wide range of categories, from FMCG to Telecommunication.

Anna holds a post graduate degree in Management and a master degree in International Economics, both from UdSU (Russia).

Quick Facts:

  • Clients Anna has worked with include: Kraft Foods, Ferrero, Beiersdorf, LEGO and Telefonica O2
  • Loves to travel, she has visited 37 countries so far and is committed to growing this number every year. She captures all of her travel experiences through photography, a pastime she enjoys thoroughly
  • There is barely a weekend that goes by where Anna is not visiting an Art Museum, which she loves to do—right at home and in the countries she visits