Account Director, Singapore
Hailing from Europe, Anna joined Firefly Singapore with over 5 years
of qualitative and quantitative market research experience. Her clients
benefits from her expertise in brand strategy development in emerging
markets and her knack for cultural sensitivity. Anna is well-versed in
various research techniques and utilizes them in ethnography, brand
audit and communication projects across a wide range of categories, from
FMCG to Telecommunication.
Anna holds a post graduate degree in Management and a master degree in International Economics, both from UdSU (Russia).
- Clients Anna has worked with include: Kraft Foods, Ferrero, Beiersdorf, LEGO and Telefonica O2
to travel, she has visited 37 countries so far and is committed to
growing this number every year. She captures all of her travel
experiences through photography, a pastime she enjoys thoroughly
is barely a weekend that goes by where Anna is not visiting an Art
Museum, which she loves to do—right at home and in the countries she