Prasenjit “Jit” Bhattacharya
Senior Director, Singapore
An ardent traveler and cultural omnivore, Jit brings a cosmopolitan outlook to his work, and believes that everyone has a point of view. He has 12 years of experience in qualitative research in a diverse range of markets, having managed projects in 25 different countries. Jit focuses on branding and positioning as well as segmentation studies.
Jit holds a bachelor’s degree in Literature and a master’s degree in Business Administration (Marketing) from Calcutta University.
- Clients Jit has worked with include: Coca-Cola, Diageo, Fromagerie Bel, British American Tobacco
- Loves discovering new places and cultures, having lived in six different cities
- Enjoys Indo-Anglican literature, dogs, interior design, experimental cuisine, and venturing down roads less traveled