Associate Account Director, Taiwan
A seasoned moderator and researcher. Before beginning her career in market research, she worked at Citibank, where she received training in marketing and client service. In addition to her 8+ years of market research experience in Taiwan, she has also worked at ECHO Research, New York, where she was exposed to media research.
Joanne brings her skills, practical know-how and enthusiasm to any project she works on, together with her international experience and exposure across a number of methodologies. She is adventurous, curious and quirky, and enjoys interacting with people.
She holds a Diploma in Marketing Communication from the International Advertising Association, New York. Thereafter she pursued a Master of Arts, Global Marketing Communication and Advertising from Emerson College, Boston.
Prior to joining Firefly Millward Brown, Joanne worked at Nielsen in the role of Qualitative FMCG IPG leader, and at Synovate Research.
- Clients Joanne has worked with: P&G (accredited moderator), Unilever, L’Oreal, Kimberly-Clark, PepsiCo, Suntory, TaiShan, Uni-President, PCA Life, HSBC, CTBC
- Loves collecting elephants … curios not the live ones from around the world
- Is a cat-o-holic and loves studying cats and anything to do with or about cats
- Loves travelling around the world to experience different cultures and adding to her postcard collection