Theresa Dai

Research Associate, Taiwan

Prior to joining Firefly Millward Brown, Theresa worked as a bilingual mental health counselor in New York City. She brings tremendous interest, drive and zeal to understand and explore brands, products, and consumer behavior in short consumerism that drives people today.

Theresa holds two Master’s degrees, an M.A. and an Ed.M. in Psychological Counseling from Columbia University in New York City. She also holds a B.S. in Psychology from University of Illinois at Urbana-Champaign. 

Theresa has worked on qualitative research projects across categories such as beverages, food, personal care, household appliances, health supplements, banking, and baby care.

She is enjoying the hands on experience of interacting with respondents across the various methodologies. She loves the eureka moments when insights emerge and ideas are generated.

Quick facts:

  • Fluent in English and Mandarin, Theresa understands a good amount of Cantonese as well owing to the time she spent studying in Hong Kong
  • She spent 10 years abroad in California, Illinois and New York
  • Joined Firefly Millward Brown in 2013