Kulaporn (Moo) Tangkakarn

Associate Account Director, Thailand

Moo has over eight years of experience working in both qualitative and quantitative research. She joined Firefly to pursue qualitative based on her passion for understanding consumer behavior. Moo's research exposure spans beauty, personal and household care products, banking, telecom, automobiles and construction materials. Moo has conducted a wide variety of projects such as exploratory studies, insight exploration and advertising concept development.

Moo holds a Bachelor’s degree in Business English from Assumption University, Thailand and an M.B.A. from University of San Diego, U.S.

Quick Facts:

  • Clients Moo has worked with include: Unilever, Reckitt Benckiser, Cerebos, Oriental Princess, Siam Cement Group in Bangkok
  • Likes traveling, and spends her holidays visiting U.S. and Europe
  • Plays golf occasionally
  • Currently learning to speak Mandarin