Pannawat (Ken) Sirisak

Associate Account Director, Thailand

Ken has eight years of qualitative and quantitative research experience. Prior to joining Firefly, he worked on the client side at Acron Plastic Industry and Singapore Airlines. He is a talented moderator known for quickly making connections with consumers, and putting them at ease. Ken has vast research experience across many categories, including, FMCG, personal and household products, confectionary, cooking aids, pet food, automobiles, and food and beverage. He often conducts studies on brand communications, new product development, insight generation, concept and advertising development, while simultaneously managing his team and training junior-level staff.

Ken holds a Bachelor’s degree in Material Science from Chulalongkorn University, Thailand and an M.B.A. from Washington State University, U.S.

Quick Facts:

  • Clients Ken has worked with include: Unilever, Kraft, Cadbury, Mars (Pedigree, Dove, Sunlight, Chiclets, Knorr, Whiskas, Vaseline), Friesland Foods
  • Very family-oriented, loves to spend time with his wife and children
  • Gardens occasionally