Head of Qualitative, Vietnam
Pierre is Canadian of Vietnamese origin whose fluency in Vietnamese and English has enabled him to establish a reputation as a superb lead-moderator with matching client delivery skills.
Pierre’s passion in Qualitative research has enabled him to build up a Qualitative team of diverse backgrounds and versatility, with one common goal of delivering profound insights at the level required in a challenging and changing market environment such as Vietnam.
His experience ranges across different fields and industries, from FMCGs to Banking & Finance to Automotive. He is well-known for his understanding and rich hands-on experience in advertising and branding research.
Pierre holds a Bachelor of Commerce and Business Administration degree, University of British Columbia, Canada
- Clients Pierre has worked with: Unilever, Beiersdorf, Friesland Campina, Danone, Nestlé, Abbott, Pepsi, Coca-Cola, British American Tobacco Prudential, HSBC, Toyota, Nissan, Honda, Ford, Sanofi, GlaxoSmithKline, Ackzo Nobel, Yahoo!
- Joined Firefly in 2010
- Over 13 years of dedicated Qualitative Research experience