Lubos Rezler

Client Service Director, Czech Republic

Lubos started his professional career in academia performing social stratification and lifestyle research. After the Czech “Velvet Revolution,” he cofounded two private marketing survey companies focused on political and social research, and on media and marketing surveys.

In 2000, Lubos joined Millward Brown. Over 20 years in the market research industry has provided Lubos with long-term experience with designing ad hoc projects with different approaches and methodological solutions at all stages of market research. Lubos focuses on marketing consultancy in order to generate and decipher consumer insights. He strives to go beyond data in order to provide clients with marketing advisory and research-based recommendations.

Lubos earned a Ph.D. in Philosophy from Charles University in Prague and was a research scholar at the London School of Economics.

Interesting/quick facts:

  • Clients Lubos has worked with include: Vodafone, Nestlé, VW- Škoda Auto, Pernord Ricard, Česká spořitelna-Erste bank, Česká pojišťovna, Generali, Union of Publishers
  • Joined Firefly in 2000
  • Married with an 18-year-old son
  • Interested in active sports such as sailing, snowkiting, mountain hiking
  • Enjoys good food and wine