Account Director, Czech Republic
Zuzana focuses on brand strategy creation and communication development with an emphasis on the FMCG, media and healthcare sectors. She is particularly interested in children’s and teen research, as well as ethnography and online studies.
Zuzana holds a Master’s degree in Sociology from Charles University, Prague.
- Clients Zuzana has worked with: Kraft, Diageo, Pepsi, Heineken, Samsung, Eli Lilly, Danone, Ringier, Unilever, Berlinchemie, Sara Lee, Lego, Novartis, Telefonica, and Podravka
- Joined Firefly in 1999
- Manages a team of 10 researchers