Qualitative Research Executive, France
Julia Pradeau, Qualitative Research Executive with Firefly Millward Brown in Paris, France, has a diverse background that includes pharmaceutical, skincare, technology, luxury, food and beverage category research-driven experience. Clients tap into knowledge on international projects from communication pre-test to communication platform development and umbrella brand equity audits to deliver highly successful campaigns.
In Julia’s previous work with Caisse d’Epargne, she focused on internal and external sustainable development projects before moving to London to work for a start-up specializing in the development of new food concepts in London and abroad. Armed with international experience from these endeavours and work with clients including Sanofi, Phillip Morris, Disney, GoodYear and IBM, Julia is an asset to the Firefly MB team.
Her exploratory expertise and ability to deep dive into consumers’ reality through in-situ interviews and blogs are critical to her informed approach and recommendations for brand development. In the new product development category, her expertise lies in identifying product potential for new brand names or brand extensions and supporting innovative strategy of brands through concept, packaging and testing.
- An educationally-impressive individual, she graduated with a master’s degree in management and marketing, holds two bachelor degrees in communication and e-commerce and a certificate of English from the Cambridge University to name a few.
- Julia is bilingual, which adds to her joy in travelling and experiencing new places and different cultures
- She lives by carpe diem, seizing Sunday’s as her day of inspiration to take in modern art and create though artistic projects and painting