Junior Qualitative Research Executive, France
Margot Chaduteau, Junior Qualitative Research Executive with Firefly Millward Brown in Paris, France, brings fresh perspective and enthusiasm to her role as a qualitative research specialist. She came to Firefly after gaining experience in quantitative research, mostly in the beverage brand category, and discovering that her ideal sweet spot in research lies in qualitative where she can be closer to the consumer connection to brands.
Margot’s dynamic personality brings high energy to communications and new ways of testing and adapting brand insights through pre and post concept testing and brand audits. Her love of travel and appreciation of culture, grounded in her work with different clients across the world including Sanofi, J&J, Kering, Goodyear and Reckitt Benckiser, translates into meaningful analysis and discovery with her Firefly clients.
- Margot is masterful in marketing and brand communication based on her education at Sciencescom, Audencia Group.
- Being a trend-spotter requires travel, which Margot jumps at the opportunity to do every chance she gets!