Daniel Weiss

Junior Project Coordinator Qualitative, Germany

Daniel Weiss, Junior Project Coordinator with Firefly Millward Brown in Frankfurt, Germany, coordinates national and international qualitative studies from the strategic to tactical level. At the onset of his career, he worked at several Frankfurt-based boutique firms were he was immersed in roles focused on organizing, recruiting and interviewing. Freelancing as a student at Johann Wolfgang Goethe-University, Frankfurt, while working to achieve his sociology degree, his passion for market research was ignited.

At Firefly since 2014, Daniel’s brought successful outcomes to quantitative research projects while in client service and research services. Since joining the qualitative team in September 2015, he’s now charged with setting project estimations and establishing and managing cost monitoring throughout the project lifecycle.

Known and respected for his open-minded approach that’s countered with straight-forward reasoning, he quickly gets to new solutions and is decisive enough to implement them effectively with buy-in from stakeholders. Daniel enjoys bringing his fascination with the everyday life of consumers and their ever-changing needs to the forefront in his role as a market researcher.

Quick facts:

  • Daniel highly values learning from others and sets that interaction into motion as often as possible career-wise and personally.
  • Traveling, listening to music and cheering Eintracht Frankfurt, his favorite football team, on to victory are on his list for the top entertainment in his life.
  • He cites his efforts to learn Polish as one of the more dedicated, significant goals he’s set out to achieve.