Denise Glasemann

Senior Research Executive, Germany

Denise Glasemann is a Senior Research Executive, responsible for national and international clients at Firefly Millward Brown in Frankfurt, Germany.

She leapt into the field as a qualitative researcher in a Frankfurt-based qualitative boutique in 2005 after completing her graduate studies. Since then, Denise has worked on countless multinational projects in many different areas such as packaged goods, durables, technology and pharmaceuticals. Her projects have included U&A studies, communication, advertising research and brand analysis.

Denise has spontaneous and agile personality and is also a skillful moderator — particularly of the “classics” such as focus groups and in-depths. She especially enjoys working with social media.

Denise has a master’s degree in German Literature and Psychology from the Johann Wolfgang Goethe University in Frankfurt.

Quick Facts:

  • Clients Denise has worked with: Philips, Nestlé, HP and Ikea
  • Joined Firefly in 2013
  • Denise is a “social media maniac” and especially loves reading various sorts of blogs. As a mother of two toddlers, she writes a monthly blog, documenting the adventurous life experiences she has with her children.
  • Her favorite pastime includes global travel, especially to visit her big family in Germany, Australia, and the US.
  • Enjoys long distance running, however, has yet to finish a marathon in less than 4 hours — a goal that continues to be on her agenda!