Edvin Babic

Head of Firefly Millward Brown, Germany

A well-tenured qualitative researcher, Edvin joins Firefly, Germany with over a decade worth of experience in the field. He brings with him an accumulation of strong analytical, research design and creative problem solving skills. Edvin expertly utilizes these skills to optimize research outputs and generate strategic and tactical insights for clients in the technology, new media, FMCG, and financial services categories.

Edvin holds a M.A. in Sociology and Communication Sciences from the University of Göttingen.

Quick Facts: 

  • Clients Edvin has worked with: P&G, Kraft, Unilever, Danone, Deutsche Telekom, Microsoft, BDF, Panasonic, Siemens and Allianz
  • Joined Firefly in 2012
  • An amateur long-distance runner