Katrin Liegl

Senior Research Executive, Germany

Katrin has several years of qualitative marketing research experience and a very keen and natural curiosity that drives her approach to uncovering insights for clients. She strives to create sustainable and actionable business recommendations to her clients, and has conducted many studies across a host of industries, including packaged goods, retail and pharmaceuticals with many different consumers. She has extensive experience working with children, teenagers, parents, patients and physicians. Her projects vary from advertising and basic ad-hoc research to product concept testing.

Katrin holds a degree in Sociology from the University of Frankfurt. She also studied and trained to be a Morphologic Impact Researcher (with a focus in market research and media) from rheingold Academy, an institute at the University of Cologne.

Quick Facts:

  • National and international clients Katrin has worked with: Almirall, NestlĂ©, Ferrero, Kraft Foods, Red Bull, Panasonic, Haier, Shiseido, Pfizer and Sanofi-Aventis
  • Joined Firefly in 2010
  • Interested in innovative techniques and tools for both offline and online solutions
  • Co-founder of a non-profit association that provides infrastructure for people interested in creating different cultural events (such as, art exhibitions, bad jokes festivals, and horror brunches)