Patrick Pfefferkorn

Senior Research Executive, Germany

Patrick is a bright and enthusiastic market researcher who is constantly on the hunt to solve new market research challenges for his clients. A recent addition to the team, Patrick brings ambition, empathy, flexibility and creativity to his work. He applies these skills adeptly in diverse areas including, FMCG, automotive, personal care, B2B, pharmaceuticals and print among others.

He loves to think big and set learnings into the right context, which led to him receiving ESOMAR’s 2012 Young Researcher of the Year award. In his spare time, Patrick actively contributes on Twitter — with a focus on the market research twittersphere, where he tracks new market research developments, behavioral economics and data visualization trends.

Patrick holds a M.A. in Political Science from Ludwig-Maximilian-University, Munich.

Quick Facts:

  • Clients Patrick has worked with: BMW, Beiersdorf, Danone, DBN, Google, Kärcher, KAO, Nestlé, Novartis, P&G, Springer and Unilever
  • Joined Firefly in 2014