Eleni Zakynthinou

Account Director, Greece

When Eleni started her career in marketing alcoholic beverages, she never expected her “fling” with qualitative research to become the “love” of her professional life. Prior to joining Firefly seven years ago, Eleni worked as the Head of the Qualitative Research business of GfK Greece, where she gained significant experience working on multinational projects across a variety of product categories. Recently, Eleni’s work has focused primarily on consumer products, personal care products, telecom and services, and she is adept at conducting projects based on brand strategy, market definition, new product development, communications and shopper behavior.

Eleni holds a degree in Marketing from the Charted Institute of Marketing, UK and an MBA from Leicester University, UK.

Quick Facts: 

  • Joined Firefly in 2003
  • Has worked in the European and Asia-Pacific regions conducting international research for thirteen years
  • Enjoys fencing and jewelry-making
  • Loves to read crime fiction