Senior Account Executive, Greece
Marina has more than seven years of experience in market research, specializing in brand image and equity investigation, product usage and attitudes, shopping behavior and advertising. She is passionate about working to understand consumers’ psychology and behavior, as well as uncovering the conscious and subconscious factors that influence consumers’ decision-making processes. Marina has conducted studies in a diverse range of categories, but is particularly knowledgeable about healthcare, pharmaceuticals, food, dairy products, tobacco, household cleaning products and financial services.
Marina holds a degree in Social Anthropology & Social Policy from Athens’ Panteion University of Social & Political Sciences.
- Interested in photography
- Enjoys travelling and exploring new places
- Likes aromatic cuisine, especially Cretan foods