Myrto Antoniadi

Account Manager, Greece

It was no surprise that Myrto would end up earning a living by studying brands. Fascinated by human behavior, she has always enjoyed listening to people and trying to understand the mechanisms behind their actions. Myrto studied Social Psychology and then moved into the consumer world and studied Consumer Psychology. Over the years, she has conducted research projects for brands in a variety of categories, including alcoholic beverages, tobacco, automotive technology, savory snacks and mobile phones.

Myrto holds a B.A. in Social Psychology from the University of Sussex, Brighton, UK and an MSc in Psychological Research in Experimental Consumer Psychology from the University of Wales, Bangor, UK.

Quick Facts: 

  • Passionate about music and deejays on the weekends
  • Joined Firefly in 2008
  • Love colors and tries to wear as many as she can in every outfits