Account Director, Greece
Nancy fell in love with market research back in 2000 when she started her career at Firefly Greece. Since then, she has continued to be inspired and passionate about developing solid client relationships and generating actionable recommendations for her clients’ brand strategies. Prior to working in qualitative research, Nancy was a nursery school teacher and a “little bit” of a clinical psychologist. Both of these experiences gave her a strong grounding for anthropocentric thinking and work. Since working with Firefly, Nancy’s research has focused primarily on FMCG products, including tobacco, food and dairy, household products and soft drinks. She is well-versed in using methodologies such as shopper studies, consumer immersion sessions, workshops and ethnographies. Nancy has coordinated several international projects about repositioning, brand strategy, communications development and shopper behavior.
Nancy holds a B.A. in Psychology from the American College of Greece and a B.A. in Nursery Studies from Athens University.
- Trained as a qualified NLP (Neuro Linguistic Programming) Practitioner in London between 1994 and 2000
- Organized NLP seminars in Athens
- Loves scuba diving, mountain and water skiing
- Mother to a beautiful daughter
- Enjoys jazz concerts