Nikos Kalaskanis

Executive Director, Greece

Naturally curious, Nikos discovered that he had an affinity for qualitative research about a decade ago. From there, he has devoted his professional life to the enjoyable and challenging process of understanding and conceptualizing human communication and transforming it into valuable direction for brands and products. He has wide experience across several product and service categories, with emphasis on spirits, soft drinks, tobacco products and telecoms. He is stimulated by brand building and equity studies, consumer deep dives and innovation and trends projects. Nikos’ work is focused in Greece, but spans internationally for select clients. As Executive Director, Nikos is happy to lead the lively, warm, talented and enthusiastic team in Greece.

Nikos holds a degree in Sociology from Athens University of Social and Political Sciences (Panteion), and an M.A. in Media & Cultural Studies from the University of Sussex, Brighton, UK. span>

Quick Facts: 

  • Plays guitar in an indie pop band and also makes “bedroom electronica” in his basement studio
  • Joined Firefly in 2000
  • Happy to lead the Firefly Greece team of lively, warm and talented people
  • Father of two lovely children, a boy and a girl