Account Director / Innovation, Greece
Despite studying statistics, Yvoni’s first love has always been brands and consumers. After six years at Firefly, she has gained valuable experience working both with local and multinational businesses. The majority of her time is spent on FMCG clients focusing primarily on market strategy, brand positioning, new product development, communications and category management. Besides qualitative research, Yvoni is responsible for the Innovation portfolio of solutions and tools, which includes: insight generation, ethnography, idea generation, new product/packaging positioning and development, concept writing, planning, designing and facilitating creative workshops.
Yvoni holds a BSc. in Statistics and Insurance Science from University of Piraeus.
- Joined Firefly in 2002
- Loves music and cinema