Sarah Hargaden

Head of Firefly, Ireland

Sarah has been bringing enthusiasm, commitment and optimism to her research since she started in 2001. She focuses primarily on advertising and communications, healthcare, social research, financial sector research, branding and new product development.

Sarah has extensive experience in the development and use of innovative qualitative methodologies and projective techniques. She is adept at product and brand positioning as well as advertising development for consumer mass-market products and services, with an emphasis in the food sector. All of Sarah’s work is designed to provide insights and recommendations that can be converted into actionable marketing plans.

Sarah earned a Master’s in Equality Studies and a Bachelor’s with honors in Politics and Philosophy from University College Dublin.

Quick Facts:

  • Clients Sarah has worked with include: Diageo, Fáilte Ireland, Bora Bia, FBD and Bank of Ireland
  • Won the Research Excellence Award in 2011 from the Marketing Society for her food poverty research program in the category of Social and Public Policy research
  • Enjoys horseback riding, running and singing